thilabx

Studio

thilabx turns brands and products into cinematic experiences for the browser.

From the first idea to the finished digital experience — one creative lead, clear direction, carefully built.

On view: an original film and this website as a digital experience.

A matte, petrol-colored vessel stands on a low plinth in front of a pale wall, a pale bowl beside it. Light falls from the left onto a length of paper.
  1. 01Space
  2. 02Approach
  3. 03Material
  4. 04Light
  5. 05Stillness

From image to scene

Built, not bought.

Space, light, material and motion are staged with intent before they become a digital experience.

A dark vessel on a plinth in front of a wall in shadow, a pale bowl to the right.
The vessel in bright light: petrol-colored glaze, shadows on the plinth and cloth.

  1. Subject

    A subject, before light and staging change how it reads.

  2. Direction

    The light comes from the left. The vessel stays put, the glaze becomes visible.

  3. Browser

    The same image becomes the page: with a frame, an address and type.

Watch the whole film

Craft

One experience. Four disciplines.

A web experience does not come from a single discipline. I bring these four together in one project.

  1. Direction and story

    Before the first image, the story is defined: what the page needs to say, and what it can leave out.

    The film's dramaturgy in five steps.

    1. Space 2.4 s
    2. Approach 2.8 s
    3. Material 2 s
    4. Light 3.16 s
    5. Stillness 2.6 s

  2. Film and motion

    Cinematic scenes and motion that follow an idea, not an effect.

    A still from the film: material in the light.

    The petrol-colored vessel, cropped at the top, on a plinth covered with pale linen. On the left, the rim of a pale bowl.

  3. Web and interaction

    The staging lives in the browser: fast, keyboard-accessible and complete even without motion.

    Measured on this site

    Checks in the browser (desktop, phone, without JavaScript)
    187 passed

    As of: September 30, 2026

  4. AI and automation

    Automated workflows speed up production and checks without handing over creative direction.

    Visible in the result.

    To this site's measured results

You can see that standard in this site itself.

Proof

This site, three times.

It remains complete with full motion, reduced motion or no JavaScript at all. The values beside it come from the latest check.

This experience in detail

Measured

Logic tests
1789 of 1789 passed
Checks in the browser (desktop, phone, without JavaScript)
187 passed
Loading behavior, all pages (score 0 to 1)
0.93 to 0.97
Accessibility, technical quality, findability
1.0 on every public page
JavaScript on first load of the homepage
103 kB

As of: September 30, 2026. Measured locally, before publication.

Recording of this site with motion: the vessel large in one image, with the direction marks. Below it the three stages, the second one highlighted.
Recording of this site with reduced motion: the vessel in several images one after another, first in shadow, then in light from the left.

  1. With motion

    An image holds still while you scroll. Light and text change within it.

  2. Reduced

    Nothing animates. Images and text appear in a clear, static sequence.

  3. Without JavaScript

    The same image as reduced. Not a sentence or a link is missing.

Recordings of the German version of the chapter “From image to scene”. They show the versions; the page itself does not switch here. Recorded on September 30, 2026.

Philipp Thiele, founder of thilabx

Plainly put

One person. Clear responsibility. Original work.

  • thilabx is Philipp Thiele. You talk to the person who leads your project.
  • Everything shown as proof on this site comes from my own work.
  • Idea, staging and build follow a clear process. Quality is not claimed, it is checked.
About the studio and the person

Getting started

The first step is a direction brief.

A paid, standalone step before production. Afterwards, you know what will be made — and you can choose who builds it.

What the direction brief covers

Tell me about your project.

A few sentences are enough for an honest assessment of whether thilabx is the right fit.

Send an inquiry

Usually answered within two business days.