Services
One core offer, supported by three capabilities.
At its core, thilabx stages brands and products as cinematic web experiences. Web Development, Concept and Consulting, and AI Agent Systems and Automation carry this offer.
Core offer
Cinematic Web Experiences
Your brand gets a presence that stays with people. The page leads visitors through a story instead of a list of sections, so they leave with the message — not just the motion.

Cinematic Web Experiences: What brands use it for
When a product comes to market or a brand presents itself anew. The page then carries one message, not a catalog. Also for a campaign that should last longer than its ads.
Cinematic Web Experiences: Approach
It starts with the direction brief. Then I build scene by scene and measure the performance impact of each one as we go. Visitors who prefer reduced motion get the same experience without animation.
Cinematic Web Experiences: Result
A page that runs smoothly on a phone and is just as clear without any motion as with it.
Cinematic Web Experiences: What you get
- A direction brief that records every scene with image, motion and order.
- A loading-time measurement after each scene, before the next one is built.
- Built-in reduced-motion behavior that respects the visitor's system setting.
Capabilities
What supports the core offer
In a project they work together. If you need only one of them, you commission only that one.

Web Development
In the core offerKeeps the staging fast, usable and complete even without motion.
You get a website that loads quickly, works with a keyboard and can be maintained independently afterwards.
Web Development: What brands use it for
When an existing site has become slow or difficult to maintain. Or when a new site should be built from the start so your team can manage it confidently afterwards.
Web Development: What you get
- A site that works without a cookie banner.
- A measured loading time, recorded in the handover report.
- The code, documentation and access you need to remain independent.

Concept and Consulting
In the core offerLeads to the direction brief, the first step of a cinematic project.
You clarify what the site needs to achieve before money goes into design and code. That avoids the expensive cycle of rework after development has already started.
Concept and Consulting: What brands use it for
Before a relaunch, before a tender, or when stakeholders disagree about what the site should do. You move forward with a shared brief instead of competing opinions.
Concept and Consulting: What you get
- A site plan that names every page and its purpose.
- A brief with goal, audience, scope and limits of the project.
- A list of what may be missing from the first version.

AI Agent Systems and Automation
In the core offerAutomates recurring work while creative direction stays with one person.
Recurring work is handled by a system you can inspect and control. You can see what it does and stop it at any time.
AI Agent Systems and Automation: What brands use it for
When the same operational work returns every week: maintaining product data, preparing content or compiling reports. The system handles the workflow; the decision stays with you.
AI Agent Systems and Automation: What you get
- A described workflow with a fixed start and a fixed end.
- A log that makes every run traceable.
- Instructions for changing or switching off the workflow.
Getting started
How it begins
Step 1
Inquiry
Two sentences are enough: what it is about and when it should be ready. Usually answered within two business days.
Step 2
Conversation
We discuss your project with no commitment. Afterwards, you know whether thilabx is the right fit and which service makes sense.
Step 3
Direction brief
The first paid step is a standalone pre-production phase: usually one or two conversations over one to two weeks. You leave with a concrete document that can be produced by thilabx or by someone else.
Step 4
Build
The build happens in self-contained steps that you see and approve one by one in the browser. Each service above names its time frame.
After each step, you decide again whether to continue.
Direction brief
Direction first, then production.
- Purpose
- It records what your site tells, what it shows and what it leaves out.
- Why first
- Changing direction in the brief costs a paragraph. Changing it after production has started costs rework.
- What you get
- A document concrete enough to plan and commission the production.
- And then
- The brief belongs to you and can be used on its own. It does not tie you to thilabx.
What the direction brief defines
Depending on the project, it includes:
- Goal and audience
- Core message
- Dramaturgical idea
- Page structure
- Key scenes and framing
- Visual direction
- Required media
- Technical feasibility
- Plan for production and build
Start with your project.
Briefly describe where the project stands. I'll tell you whether a direction brief is the right starting point — or whether one focused capability is enough.